Justin Bieber is back.
The singer will release a surprise album titled Swag on Friday, July 11, a music insider tells Luxury Handbag Shopping.
The insider confirms that photos posted to Justin’s Instagram Story on Thursday, July 10, featuring his wife, Hailey Bieber, and their son, Jack, are part of the artwork for his seventh studio record.
In the images, the heavily tattooed Grammy winner, 31, poses both shirtless and in a white tank top with baggy jeans while lounging outdoors on a couch alongside Hailey, 28, and their 10-month-old.
Billboards recently erected in Iceland, where Justin recorded music earlier this year, and Los Angeles include one of the black-and-white shots alongside the title, Swag.
Meanwhile, a digital billboard seen in New York City’s Times Square revealed the Def Jam project has 20 tracks such as “All I Can Take,” “Go Baby,” “Butterflies,” “Dadz Love” and “Forgiveness.”
Rappers Gunna, Sexyy Red and Cash Cobain are featured as collaborators, according to The Hollywood Reporter, which broke the news.
Luxury Handbag Shopping has reached out to Justin’s rep for comment.
This will be the pop star’s first album since 2021’s Justice, which included the hit singles “Holy,” “Lonely,” “Anyone,” “Hold On,” “Peaches” and “Ghost.”
The news comes in the midst of a turbulent time for Justin, who has worried fans in recent months with his bizarre behavior and drug use. He also endured a shakeup within his inner circle, parting ways with longtime manager Scooter Braun in 2023 and more recently falling out with his childhood friend and former business partner Ryan Good.
“He is going through a lot of changes,” a source close to the Biebers exclusively told Us last month. “Navigating fatherhood, trying to put out music [and] past traumas surfacing has been a lot for him.”
Justin’s former collaborators and team members have also publicly voiced their concerns.
“Whatever he’s going through, I pray for him and hope he’s OK,” Jason “Poo Bear” Boyd — who cowrote some of the entertainer’s biggest hits, including 2015’s “Where Are Ü Now” and “What Do You Mean?” — told The Hollywood Reporter in April.
An unnamed ex-employee added, “Seeing him disintegrate like this … it’s watching the embodiment of someone not living their purpose. He’s lost. There’s no one protecting him because there’s no one there willing to say no to him. You say no, you get blown out.”
However, Justin’s rep insisted to Us at the time that the star was “committed to following the right path” despite the speculation surrounding him.
Justin and Hailey married in 2018 and welcomed Jack last summer.
