Emma Grede is a booked and busy mom.
Grede, 43, who is the cofounder of Good American, opened up about spending only a few hours with her kids per day while chatting with WSJ. Magazine in an interview published on Saturday, April 4. “Women are drained and exhausted,” she said, noting “more people” need to “come out and be honest” about the hardships of raising children.
“To put upon yourself that every waking minute is oriented around your kids is not a way to live,” she added. Grede also shared that she enjoys working, and balances her focus on her career and kids.
Grede candidly referred to herself as a “max three-hour mom.”
After spending a few hours with her kids on the weekend, Grede said, “I am done with these four.” (Emma shares Grey, 11, Lola, 9, and twins Lake and Rafferty, 3, with husband Jens Grede.) Then, she’s off to activities that “fill” her “cup.”
Emma also said that some moms might even be “two-hour” moms. She also doesn’t feel the need to read school emails or participate in activities that she sees as “overparenting.”
“Cutting sandwiches into star shapes? That was never it for me,” she explained, sharing that her family has a team of nannies, a chef, cleaners and a chief of staff.
Emma and Khloé Kardashian cofounded Good American in 2016. The clothing brand carries everything from size-inclusive jeans to bodysuits, sweaters, swimsuits, outerwear and more. Emma is CEO of the brand and oversees all aspects of the business, including design, marketing, production and logistics.
Plus, she has a close-knit bond with Kim Kardashian and is a founding partner of Skims, as well as the Chief Product Officer. She leads product development and is a key architect in the brand’s image. Emma also cofounded Safely, a home cleaning brand, with Kris Jenner.
Elsewhere in her interview with WSJ., Emma opened up about her desire for success. She shared that her drive comes from “wanting to get away from that life and what I saw around me.” She added, “I wanted a different existence. I wanted to be in charge of my happiness.”
“You’re going to have discomfort if you live up to your ambition,” Grede said. It starts with self-awareness. “If you want to get paid what you deserve or make a lot of money, you’ve got to admit that to yourself.”
