Tom Brady took the 2025 Super Bowl as an opportunity to show off a near-blinding watch.
Brady, 47, looked dapper at the big game in a gray suit and gleaming Jacob & Co. timepiece while watching the game in New Orleans on Sunday, February 9. The accessory, which retails for $740,000, features a total of 424 gems with 224 on the case. The crown was embellished with 16 more gems that are seamlessly set together to reflect light with every movement.
“Jacob & Co. only works with the invisible setting technique,” the site reads, noting they don’t use prongs to break up the stones. The “Caviar Tourbillon is 424 gems exploding with light.”
Brady let the watch speak for itself, pairing it with a classic gray suit, white dress shirt and charcoal tie.
During the game, the former New England Patriots quarterback made his debut as a commentator from inside the Fox Sports booth.
Brady wasn’t the only star dripped out at the Super Bowl LIX, in which the Philadelphia Eagles defeated the Kansas City Chiefs with a final score of 40-22. Kendrick Lamar layered on the jewelry while performing in the halftime show.
Fine jewelry expert Steven Stone estimated that Lamar, 37, wore $980,000 worth of diamonds, from his bedazzled lowercase ‘a’ necklace to his diamond broches.
Breaking down his look, Stone told Luxury Handbag Shopping that his angel wing pin, which was attached to his baseball cap, featured marquise-cut diamonds and is estimated to retail for $30,000. Next to the piece was a half-moon pin adorned with more than 100 diamonds. Stone estimated the piece to value at $50,000.
Moving on to his massive diamond ring, which was designed by Eliantte, Stone shared the sparkler could cost up to $500,000.
The pièce de résistance of Lamar’s look was undoubtedly his ‘a’ chain necklace, which was seemingly a nod to his Drake-inspired diss track “Not Like Us,” in which he raps, “Tryna strike a chord and it’s probably A minor.” Stone shared that the “thick platinum chain with the ‘a’ initial pendant, accented with diamonds [is] estimated to be valued [at] $400,000.” Leave it to Lamar and Brady to bring glitz to the game.
