Sydney Sweeney is literally selling her bathwater to fans, taking a page out of Euphoria costar Jacob Elordi’s playbook.
The actress touted her forthcoming collaboration with Dr. Squatch’s Natural Body Wash via an Instagram post on Thursday, May 29, by stripping down for a luxurious bubble bath. She has teamed up with the brand to release a limited-edition bar of soap called Sydney’s Bathwater Bliss.
The soap, which contains some of the actual suds from Sweeney’s video, was described in a press release as channeling “two of the best places on Earth: the great outdoors and Sydney Sweeney’s bathtub.”
“When your fans start asking for your bathwater, you can either ignore it or turn it into a bar of Dr. Squatch soap,” Sweeney, 27, said in the release. “It’s weird in the best way, and I love that we created something that’s not just unforgettable, it actually smells incredible and delivers like every other Dr. Squatch product I love.”
She added, “Hopefully, this helps guys wake up to the realities of conventional personal care products and pushes them towards natural.”
The $8 soap is formulated with exfoliating sand and pine bark extract along with Sydney’s old bathwater. Only 5,000 Bathwater Bliss bars are available and will go on sale on Friday, June 6, at 12 p.m. EST.
If fans’ initial reactions on social media tell Us anything, supplies won’t last long.
Comments on Sweeney’s post include: “What has the world come to…,” and “The gooners are gonna spend their life savings getting as many as they can.”
One shameless social media user declared, “[I] never thought I’d see the day that washing my mouth out with soap wasn’t a punishment, but I actually want to, but here we are.”
Meanwhile, another person pondered, “Are straight men OK?” Here’s hoping.
