Erin Andrews‘ viral fur coat went from the sidelines to sold out.
The NFL reporter, 47, rocked the extravagant look during the NFC Wild Card Playoff game between the San Francisco 49ers and the Philadelphia Eagles on Sunday, January 11, sparking a flurry of fan reactions online as the hot-ticket item flew off the shelves.
Prior to her appearance, the $950 FOX JACKET from AUTER in Sand Noir, a cream-and-black palette, was the only color unavailable. Andrews’ appearance in the Sand Noir piece, a bold cream-and-black palette, may mean the garment will be waitlisted for a bit longer. The sizes range from XS to L.
The coat certainly lived up to its description online, which calls it “a refined statement piece in plush faux fur, defined by a sculptural oversized shawl collar.”
“Warm yet lightweight, this jacket drapes softly around the frame with a relaxed, enveloping shape. The plush texture adds depth and structure while maintaining fluid movement.”
It also features a mid-length silhouette, a fully lined interior and discreet fabric-wrapped hook-and-eye closure.
Andrews reposted a photo of herself on the sidelines via Instagram Stories, tagging the clothing brand, stylist Daniela Viviana Romero as well as celebrity makeup and hair guru Denise Madrigal.
Romero also tagged fashion stylist Rob Zangardi, sharing a follow-up post. “Buy the grey version here!!” she wrote next to a link.
Zangardi founded the luxury outerwear brand AUTER “by drawing on two decades of experience dressing some of the world’s most visible figures.”
“The collection spans sculptural wool coats, technical outerwear, shearling, and animal-free furs — each conceived with a future-heirloom sensibility,” according to the brand’s website. “A recurring signature runs throughout: the matching hat, designed not as an accessory but as a natural extension of the silhouette.”
Andrews ended up stealing the show in her glamorous look, which kept her warm and cozy at Lincoln Financial Field in Philadelphia. Soon after the sportscaster appeared on the screen, many fans took to social media to sound off.
“I’d f***ing kill for that coat. I can’t focus on what Erin Andrews is saying because I’m mesmerized by her coat,” one social media user posted via X. “Couldn’t care less about this game. I just want Erin Andrews’ coat,” another wrote. “Erin Andrews’ coat is a paid actor! Woooooo,” a third chimed in, while a fourth agreed, “Erin Andrews got on a MF COAT BABY!”
“Erin Andrews is a limousine-ridin’, jet-flyin’…,” yet another person commented as the conversation continued. Earning many likes was a post that remarked, “Erin Andrews wore this knowing full well she was gonna become a meme.”
During the game, Tom Brady shared his analysis on the breezy weather from the FOX Sports booth. “If the point of the ball is up, any wind friction is going to push that ball up over the top,” he said. “So, as a quarterback, you don’t really like that ‘U’ throw underneath, because naturally that’s going to point the tip of the ball up. You like more of a ‘C’ or an inverse, a reverse ‘C’. That’s how you kind of control the point of the ball.”
The retired NFL legend, 48, added, “In these windy conditions, you can’t be underneath the ball.”
