Dye, Felicia! Famous redhead Christina Hendricks‘ hair-dye commercial for Clairol brand Nice ‘n Easy has been banned in the UK.
The ad implied that Hendricks’ fiery locks could change from bright red to a luxe blonde in only one step, but after an investigation by the Advertising Standards Authority, the company Procter & Gamble, who makes the product, admitted the video was filmed in reverse.
Though she’s famous for her red tresses, Hendricks, 40, has been coloring her hair since she was 10 years old, according to the Daily Mail. Before filming the clip, the Mad Men alum was asked not to color her hair for eight weeks so that the blonde dye in their product would come through easily.
Hair coloring experts in the UK complained to the ASA, saying that Hendricks’ results couldn’t have been achieved just by using Nice ‘n Easy.
Despite the ban, Procter & Gamble stands behind their products. “We are disappointed in the outcome as we are confident that the color change we depicted is achievable using our products,” the company said in a statement. “However, we respect the final decision of the ASA and will be removing the television copy from air with immediate effect.”
What do you think of the banned ad? Tweet with @UsWeekly using the hashtag #stylebyUs!
