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Ashley Olsen Goes Ginger for Fall Hair Transformation — Tapping Into the Season’s Hottest Trend

Ashley Olsen Red Hair GettyImages-2233869467
Elizabeth Olsen and Ashley OlsenLester Cohen/Getty Images for YES Scholars

Move over pumpkin spice lattes — Ashley Olsen is serving up the ultimate fall refresh.

The Row cofounder, 39, showed off a new ginger hair color while leaving a New York Fashion Week afterparty.

In usual Olsen fashion, she stepped out in style while hitting the streets of the Big Apple, wearing wide-leg blue jeans, a loose-fitting black long-sleeve blouse and a pair of her brand’s Ama Slides in black, which retail for about $620.

She completed her chic and casual ensemble with a brown leather bag, a green and beige scarf and oversized sunglasses in photos published by People.

Ashley Olsen Ditches Signature Hair Color and Goes Ginger for Fall
Ashley Olsen Robin L Marshall/Getty Images

“If you were too nervous to try out cowgirl copper, this is a great way to introduce those warmer tones into your color,” Maxine Salon colorist Lauren Mildice told Glamour of the hair trend on September 16. “Soft ginger complements fair to medium brown skin the most.”

The former child star and her twin sister, Mary-Kate Olsen, have been spotted on more public appearances as of late.

“Being in the spotlight as little kids really seems to have impacted how Mary-Kate and Ashley live their adult lives,” one friend of the twins previously told Luxury Handbag Shopping.

Both attended the W Magazine and Bloomingdale’s party during New York Fashion Week on September 11.

Prior to that, Ashley first showcased her new look at the YES Scholars 25th Anniversary Gala in Los Angeles earlier this month.

Ashley Olsen Blonde Hair GettyImages-2232996457
Ashley Olsen is seen at the 2025 US Open Tennis Championships on September 3. XNY/Star Max/GC Images

The fashionista notably sported a balayage-hued mane with a mix of brunette and blonde while attending the 2025 US Open Tennis Championships on September 3.

Earlier this year, celebrity hairstylist Mark Townsend spoke out about how he attains Ashley’s signature beachy waves, even without using heat.

“I set her hair with clips and let it air-dry and it turned out so perfect,” Townsend said on the “Gloss Angeles” podcast in March. “They have such different hair, I approach it completely different. Ashley’s hair is much curlier and much darker, but Mary-Kate’s is a little bit more coarse.”

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