Jason Day is back at it — and Augusta National is once again playing fashion police.
The 38-year-old Australian, who became golf’s most talked-about dresser after his 2024 Masters wardrobe dust-up, has unveiled his 2026 scripting courtesy of Malbon Golf, and it’s already generating buzz ahead of the first round.
On April 2, Golf.com shared a photo of Day’s full week of looks, all drawn from Malbon Golf’s “Birds of Georgia” collection — a line that leans heavily into Augusta National’s natural landscape.
And, predictably, the green jackets have already had notes.
Jason Day’s Outfit Script Was Built for Augusta
The “Birds of Georgia” collection is inspired by the actual birds found on Augusta National’s grounds. The print features scarlet tanagers, orioles, eastern bluebirds, cardinals, blue jays, golden finches and red-headed woodpeckers.
The red-headed woodpecker is noted as a war symbol of the Georgia-native Cherokee tribe, adding a deeper layer to the design’s storytelling.
Day’s scripting for the week includes shirts, vests and a coat featuring the bird print.
For example, his Wednesday vest is fashioned after a birding jacket, complete with a pocket for binoculars — a detail that should delight anyone who appreciates the intersection of outdoor culture and course style.
Day debuted the look during a practice round on Monday, but it had already been altered beforehand.
The Masters asked him to tone the outfit down. The original concept included matching bird-print pants, but Augusta National nixed them, requesting Day to wear solid pants instead.
If that sounds familiar, it should.
The 2024 Incident That Put Jason Day on the List
Day made headlines at the 2024 Masters Tournament when he showed up wearing baggy pants and a loud sweater vest reading “No. 313. Malbon Golf Championship.”
The outfit was designed by Malbon Golf, a lifestyle brand that had signed Day earlier that year.
Tournament organizers weren’t impressed and asked the golfer to do away with the vest for the rest of the tournament.
“I think I’m on the short list of guys that have to send their scripting in now. I get it. It was a little bit much on Thursday,” Day said at the time, per ESPN.
Two years later, Day clearly remains on that short list — and his outfits continue to catch the Masters by surprise.
Stephen Malbon Opens Up About Jason Day’s Outfits
For Stephen Malbon, cofounder of Malbon Golf, the bird-themed collection isn’t just about aesthetics. It’s about what the brand has been building since linking up with Day: a bridge between golf and the broader world of outdoor culture.
“If you are on the course and you are tuned in with nature and know the sounds of birds, you’ll make more birdies,” Malbon told Sports Illustrated.
“It’s O.K. if you like to go birding or fishing or hunting or working out or skiing, and you also like playing golf,” Malbon continued.
Malbon’s goal is to make golf more inclusive by mixing cultural touchstones with golf and lowering the entry barrier to the sport — a philosophy that will be on full display at Augusta this week.
“Prior to us, there haven’t been many brands that said it’s O.K. to have multiple loves in your life, from your family to your hobbies to your sports,” Malbon added. “We’re giving people permission to be who they are and be proud of who they are on the golf course and off it.”
Jason Day Isn’t the Only One Wearing Bird Print
Fellow golfer Im Sung-jae, who will make his sixth straight Masters start on Thursday, will also wear the bird print this week — meaning Day won’t be the only one testing Augusta’s patience with the collection.
Malbon also sponsors Fred Couples, who became the oldest player to make the Masters cut in 2023 at age 63, and Anthony Kim, who recently joined Malbon as a brand ambassador.
The brand’s roster is growing, and its presence at the Masters is becoming harder for the old guard to ignore. Whether Augusta likes it or not, Malbon Golf is making a statement on golf’s biggest stage — one loud vest at a time.
