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Dakota Johnson has always been an effortless beauty icon, and there are a few hacks she uses to keep her skin looking flawless. And spoiler: it’s not just pricey treatments, one of her go-to eye brighteners is just $13 on Amazon.
According to InStyle, Johnson’s long-time makeup artist Georgie Eisdell used the Beauty of Joseon Revive Eye Serum while prepping her skin for the Materialists premier in June 2025. The cult-favorite staple is known for its ability to instantly deep-puff and brighten tired under eyes, which explains why it’s now a red carpet go-to. Curious to see what the hype is all about? Grab it while it’s still 24% off for Prime Day, which only lasts for a few more hours!
This under-eye serum is crafted with a blend of rich, top-tier Korean ingredients, like ginseng and a retinal, which gently brightens, smooth fine lines and boost blood circulation. In addition, it also includes several hydration heroes, like niacinamide, hyaluronic acid and ceramides as well that deeply nourish the skin while strengthening it’s barrier, too.
While it’s made to target under eye issues like puffiness and crow’s feet, it also does much more. It can double as a neck and face cream as well, able to leave skin feeling firm, supple and non-greasy as well. Lightweight and fragrance-free it absorbs into the skin easily and is also non-irritating for any and all skin types.
Johnson and her makeup artists aren’t the only ones onto the magic of this serum though — Amazon shoppers are too. A number one bestseller in eye treatment, a whopping 70,000+ tubes of it have been bought in just the last month.
It’s also got over 7,000 five-star ratings to back it up too, with shoppers like this one saying their “under eyes and fine lines have diminished,” after about “a week of use.” They claimed it’s the “best eye cream out there” making their under eyes look “way younger and more bright” than they did before.
“The texture is also very nice and I like that it comes with a pump,” they said. “I’m obsessed.”
Thanks to this budget-friendly gem, you can get Dakota Johnson’s secret to fresh, well-rested under eyes — and on sale. Both shopper and red carpet-approved, your eyes will look like you’ve actually gotten 8 hours of sleep — even when you haven’t. Get it now for 24% off during Prime Day.
See it: Beauty of Joseon Revive Eye Serum (Originally $17) on sale for just $13 at Amazon! Please note, prices are accurate at the date of publication but are subject to change.
Looking for something else? Explore more from Beauty of Joseon here and more under eye serums here! Don’t forget to check out all of Amazon’s Daily Deals for more great finds!
