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When Bethenny Frankel shares her product recommendations, we listen. One item the businesswoman and reality star has been hyping up on Instagram as of late? A hair mask that gives her strands major lift and body — otherwise known as the Olaplex Weightless Nourishing Mask.
The volume-boosting treatment has quickly become one of Frankel’s favorites for achieving fuller, bouncier hair without the salon price tag. Teaming up with the brand, she shared how the product gives her locks instant body and shine, making it a must-try for anyone struggling with fine or limp hair.
Get Olaplex Weightless Nourishing Mask for $44 at Amazon! Please note prices are accurate as of the publishing date but are subject to change.
Formulated with the same patented bond-building technology that made Olaplex famous, this mask helps strengthen and smooth strands while targeting breakage, frizz and dullness. The lightweight formula is packed with moisturizing ingredients that condition each strand, but unlike other masks that feel heavy or greasy, this one leaves hair soft, silky and manageable. Olaplex’s treatment also works on all hair types — even those who have fine or thin locks — so it’s a versatile addition to any routine.
For best results, apply the Weightless Nourishing Mask to clean, damp hair from mid-length to ends, leaving it on for 10 minutes before rinsing thoroughly. You’ll get the best results by using the product weekly as a deep treatment — Frankel herself said it’ll keep the “healthy look for up to five washes.” However, if your hair is especially dry or damaged, you may want to use it more often.
If your strands are craving hydration but you’ve avoided masks in fear of the residue they leave behind, the Olaplex Weightless Nourishing Mask is a game-changer. Ready to revive your hair routine? Shop it now and see why it’s a favorite among pros, celebs and shoppers alike.
