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What’s Amanda Seyfried’s Secret to Perfectly Pink, Plump Lips? This $35 Matte Lipstick

This secretly hydrating pick enhances your pout without overpowering it

LOS ANGELES, CALIFORNIA - JANUARY 09: Amanda Seyfried attends the 2026 Astra Film Awards Presented by The Hollywood Creative Alliance at Sofitel Los Angeles at Beverly Hills on January 09, 2026 in Los Angeles, California. (Photo by Brianna Bryson/WireImage)
Brianna Bryson/WireImage

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In a beauty landscape filled with overlined lips, glossy finishes and viral plumping tricks, Amanda Seyfried’s approach feels refreshingly understated. Her signature lip look isn’t about chasing volume — it’s about enhancing what’s already there with the right color and texture.

That philosophy was on full display when the 40-year-old actress broke down her routine in a Vogue video, revealing that her perfectly pink, softly plumped lips come down to one single formula: the Lancôme L’Absolu Rouge Intimatte Hydrating Matte Lipstick. Instead of piling on multiple products, she opted for this lipstick that makes the lips appear “a little more plump.”

Get Lancôme L’Absolu Rouge Intimatte Hydrating Matte Lipstick for $35 at Amazon! Please note prices are accurate as of the publishing date but are subject to change.

What makes Lancôme’s formula stand out is how wearable it feels for a matte. Instead of that dry, flat finish many formulas are known for, this one delivers a soft-focus effect that looks smooth and natural on the lips. The color payoff is refined rather than heavy — think blurred, just-bitten pigment that enhances your pout without overpowering it.

In the video, Seyfried demonstrated how she blots it on rather than applying it all over the lips, then smudges it out with her fingers for a “clean” look.

HOLLYWOOD, CA - DECEMBER 06: Jennifer Aniston attends the premiere of Netflix's 'Dumplin' at TCL Chinese 6 Theatres on December 6, 2018 in Hollywood, California. (Photo by Axelle/Bauer-Griffin/FilmMagic)

Related: Finally! Jennifer Aniston‘s Everyday Pink Lipstick Is Back in Stock

The lipstick’s formula is infused with hydrating ingredients like ceramides to help keep lips comfortable throughout the day (especially helpful if you tend to shy away from mattes). Plus, it glides on easily, doesn’t cling to dry patches and wears down evenly, so you still look polished hours after application. The result is a finish that feels modern and effortless rather than overly done.

If you love the look of a matte lip but usually avoid it for fear of dryness, Lancôme’s L’Absolu Rouge Intimatte Hydrating Matte Lipstick strikes the perfect balance. It delivers soft, flattering color with a comfortable feel that works for everyday wear and elevated moments alike. Discover the formula on Amazon and see why it’s Seyfried’s go-to for effortless, perfectly pink lips!

Get Lancôme L’Absolu Rouge Intimatte Hydrating Matte Lipstick for $35 at Amazon! Please note prices are accurate as of the publishing date but are subject to change.

LOS ANGELES, CALIFORNIA - OCTOBER 11: (EDITORIAL USE ONLY. NO STANDALONE PUBLICATION USE (NO SPECIAL INTEREST OR SINGLE ARTIST PUBLICATION USE; NO BOOK USE)) Taylor Swift attends "Taylor Swift: The Eras Tour" Concert Movie World Premiere at AMC The Grove 14 on October 11, 2023 in Los Angeles, California. (Photo by Matt Winkelmeyer/Getty Images)

Related: Taylor Swift Praised This ‘Very Creamy‘ $5 Lipstick in This Exact Shade

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