UPDATE 12/6/24 1:32 p.m. ET — Taylor Swift’s Eras Tour Book clinched a major sales milestone one week after hitting Target shelves.
As of Friday, December 6, nearly one million copies of the book have been sold, making it the highest-selling new release of 2024.
“We knew the release of Taylor Swift | The Eras Tour Book and The Tortured Poets Department: The Anthology would be a huge, huge moment for Target shoppers and Taylor Swift fans everywhere, but seeing the record-breaking response unfold over the last week has been an absolute thrill,” Rick Gomez, the executive vice president and chief commercial officer at Target, said in a press release. “I’m incredibly proud of Target’s partnership with Taylor and the way our teams worked together to make this year’s Black Friday and Cyber Week unforgettable for so many people.”
Original story continues below:
Taylor Swift continues to break records.
The pop star’s The Eras Tour Book, which went on sale Friday, November 29, exclusively via Target, sold over 800,000 copies in its first weekend, per The Hollywood Reporter, citing data from Circana, which tracks around 85 percent of print sales in the U.S.
The Eras Tour Book sold 814,000 copies, just 2,000 less than the biggest nonfiction book launch of all time: Barack Obama’s A Promised Land, which sold 816,000 copies in its first week on sale back in 2020, said THR.
The coveted release celebrates Swift’s nearly two-year-long Eras Tour, which began in March 2023 and concludes on Sunday, December 8, in Vancouver. The book contains hundreds of never-before-seen photos from the Eras Tour and behind-the-scenes images of costumes, instruments and more.
“I’ll never forget the call when I explained my idea of the concept for The Eras Tour to my team,” Swift, 34, recalls in the prologue of the publication. “At the time, I was working on the Midnights album and if we were to do what I’ve always done, I would’ve embarked on planning The Midnights Tour. But there’s nothing I hate more than doing what I’ve always done.”
In the book, Swift recalls telling her team she wanted to “fully commit” to each era and past album, “musically, stylistically and aesthetically,” noting that if done right, the show should “celebrate and honor both new fans and fans who have been here from day one.”
Citing the three albums she had yet to tour — 2020’s Folklore and Evermore and 2022’s Midnights — as well as the re-recording process of her first six albums as inspiration, Swift says she fell “back in love” with her past work, which made her want to “honor” what fans had done for her and the Taylor’s Version albums. “And so the new albums and my re-records left me with the dilemma. HOW on Earth are we going to play all this music live?”
“My goal was for every fan to leave that show knowing I gave them absolutely everything I had,” she writes. “I made a promise to myself to be physically and mentally tougher than I ever had been before. To be more disciplined and committed to my health, fitness and stamina. Thankfully, I’m surrounded by my incredible crew, band, singers and dancers who all matched my dedication to the massive scale and challenges of this show.”
