American children on average spend just a few minutes per day on unstructured outdoor play, according to a 2015 report from the University of Michigan’s Institute for Social Research, but a new initiative is hoping to reverse that trend by encouraging kids to reconnect with nature.
Jr. Ranger, a nationwide competition launched this spring, invites children ages 4 to 12 to explore the natural world while learning about wildlife and raising funds for The National Wildlife Federation, with a chance to win the $20,000 grand prize.
Organized by Colossal and hosted by wildlife conservationist and TV personality Jeff Corwin, the competition is designed to promote outdoor education and benefit The National Wildlife Federation’s Green Hour kids campaign, which advocates for children to spend more time outside for healthier physical and mental development.
Participants will be able to earn badges, share their knowledge of nature, and compete for votes from the public. Daily free voting opens on May 19 and continues until July 24, with additional votes counting for every dollar donated. The funds raised will go toward supporting programs that encourage outdoor play and environmental awareness among children.
The grand prize winner will receive $20,000 and a feature in Ranger Rick magazine — a longtime staple for young nature lovers.
The Jr. Ranger competition is a great way to inspire kids to get outside, explore, and learn while supporting real conservation efforts.
Colossal has helped raise over $177 million for nonprofits nationwide and is known for high-profile campaigns like America’s Favorite Pet and America’s Favorite Teacher. Jr. Ranger continues in that tradition, combining family fun with meaningful impact.
Registration for the Jr. Ranger competition is open through May 18 at jr-ranger.org.
