Blue Carpet Shines with Celebrities in San Francisco for EA SPORTS™ Presents Madden Bowl at Super Bowl LX

Celebrities took over the blue carpet as they entered San Francisco’s Chase Center on Friday ahead of the big game to attend Madden Bowl. Athletes, stars and fans all gathered together for the night to enjoy music and celebrate culture. Teyana Taylor, Tom Brady, Alix Earle, Ciara and Russell Wilson dazzled and turned heads as they entered.

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SAN FRANCISCO, CALIFORNIA - FEBRUARY 06: Tom Brady attends Madden Bowl presented by SUPER BOWL EA SPORTS™ at Super Bowl LX on February 06, 2026 in San Francisco, California. (Photo by Jesse Grant/Getty Images for EA Sports) — Jesse Grant/Getty Images for EA Sports

Tom Brady attends EA SPORTS™ Presents Madden Bowl at Super Bowl LX in San Francisco on Friday, Feb. 6

SAN FRANCISCO, CALIFORNIA - FEBRUARY 06: Alix Earle attends Madden Bowl presented by SUPER BOWL EA SPORTS™ at Super Bowl LX on February 06, 2026 in San Francisco, California. (Photo by Jesse Grant/Getty Images for EA Sports) — Jesse Grant/Getty Images for EA Sports

Alix Earle attends EA SPORTS™ Presents Madden Bowl at Super Bowl LX in San Francisco on Friday, Feb. 6

SAN FRANCISCO, CALIFORNIA - FEBRUARY 06: (L-R) Russell Wilson and Ciara attend Madden Bowl presented by SUPER BOWL EA SPORTS™ at Super Bowl LX on February 06, 2026 in San Francisco, California. (Photo by Jesse Grant/Getty Images for EA Sports) — Jesse Grant/Getty Images for EA Sports

Ciara and Russell Wilson attend EA SPORTS™ Presents Madden Bowl at Super Bowl LX in San Francisco on Friday, Feb. 6

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