Lindsay Hubbard defended her decision to make her pregnancy announcement a paid partnership.
During the Monday, December 23, episode of Jason Tartick‘s “Trading Secrets” podcast, Hubbard, 39, was asked about the response to her announcing that she was expecting her first baby while promoting Clearblue pregnancy tests.
“People were very torn up about this,” Hubbard, who welcomed daughter Gemma with her boyfriend earlier this month, shared. “They were like, ‘I can’t believe she monetized her pregnancy announcement.’ And it’s like, why not? I’m gonna make the announcement anyway, why not make money from it?”
Hubbard said she was “already going to” share the news of her pregnancy when she saw an opportunity, adding, “I used Clearblue, I used the digital test — that was the test I used back in April when I found out I was pregnant. So why not go to them and say, ‘Hey, I used your test, I’m about to announce my pregnancy, do you want to sponsor this?'”
After rising to stardom on Bravo’s Summer House, Hubbard has continued to look for ways to bring money into her household.
“This is how I’m making my money,” she noted. “I’m not doing PR anymore, I’m not sitting behind a desk. That was by far the biggest announcement of my entire life. At that point, I think it was the biggest deal [I ever did]. It tied another deal I’d done in the spring.”
Hubbard revealed to Tartick that she brought in $100,000 in social media deals last year alone. She announced her pregnancy in July.
“Trigger Warning: This post contains more fireworks than the 4th of July! WE’RE PREGNANT!!!!!,” Hubbard, who has preferred to leave her significant other out of the public eye, wrote at the time. “I truly believe the universe has a bigger plan and this is it! The second I had a feeling, I took a @clearblue Early Digital Pregnancy Test and getting a clear result, in words, made the next steps sooo much easier. My boyfriend and I are beyond excited to welcome our little #HubbCub this Holiday season 2024!!”
Hubbard then shared a post from a social media user that read, “Lindsay would have to make a pregnancy announcement at some point, so why not cash in? What was she supposed to do? Say no, to keep the bitter internet hags happy?”
The reality star added her own thoughts on the matter, writing alongside the post, “My thoughts exactly. “My expenses just doubled so…. Let’s goooo!”
