Uh, is it getting hot in here? David Beckham‘s new ads for his H&M bodywear line are a sight to behold. The photos—released on Tuesday, July 1—show the former soccer stud in various states of dress and undress, his jaw-droppingly ripped physique on full display.
In one shot from the campaign, Becks, 39, poses in nothing but a pair of short white boxer briefs, leaving his impressive abs and tattooed arms exposed. In another, he goes shirtless while modeling a pair of sweatpants.
“I’m really excited about my new Bodywear collection,” the hunky Brit has said of his line. “It has a heritage sportswear feel, with a focus on function and, of course, a great fit. As with everything in my collection, quality pieces with a masculine edge are key. I hope everyone will love them as much as I do.”
Beckham has been working with H&M for a few years now. He first launched the Bodywear line in 2011, and has since appeared in several steamy ad campaigns, including a Super Bowl XLVI commercial two years ago.
“[My kids] gave me a little bit of flack for that, but they’re very proud of it,” he told Luxury Handbag Shopping at the time, referring to the 2012 campaign, which showed him in his underwear. “[They say], ‘There’s daddy in underpants on big billboards.'”
